The Beef Industry Needs You
As a Beef Advocate, we need you to be the eyes, ears and voice of the beef industry. It seems every day brings more attacks to the industry-from environmental to animal care to nutrition. These ill-informed attacks come in the form of newspaper articles as well as television programs. Unfortunately, we see them in the heart of “beef country.”
Studies show that consumers trust producers and look to them for accurate information. To help you be the voice of the beef industry, we are sharing tips to writing a letter-to-the-editor to submit when you see an article with incorrect information.
Recommendations for submitting a letter-to-the-editor:
For additional assistance, template letters or industry facts to include in your letter, contact the Kansas Beef Council (KBC) office by phone at (785) 273-5225 or e-mail at [email protected].
You may have seen the press release about the “I heart Beef” promotion. I have attached it below if you have not seen it.
As part of this campaign, the checkoff has created a logo that you can include in your e-mail signature. If you need technical help in getting it into your signature, please let me know and I can forward the information we sent out with the signature logo for the “Give Thanks” campaign.
Keep your eyes open for more “alerts” on activities you can assist with for this campaign in the coming weeks!
I "HEART" BEEF CAMPAIGN TO KICK OFF IN FEBRUARY
During a time when sales of middle meats are traditionally slower, the checkoff’s food and nutrition communications team, using conclusions drawn from checkoff-funded market research, is gearing up to capitalize on a month that boasts many familiar holidays and special occasions. Thus, the beef checkoff is initiating an “I Heart Beef” campaign.
The program was specifically designed to help strengthen interest in beef middle meats, cuts that have a proven return on investment for beef producers, by reminding consumers of their passion for great steaks like the T-bone and tenderloin. Not only that, but February is Heart Health Month.
“A growing body of evidence shows that lean beef, trimmed of visible fat, can be a part of a low saturated fat diet that does not increase heart disease risk factors,” says
The checkoff-funded consumer survey used as a foundation for the campaign found:
The campaign includes numerous media outreach components, online and electronic communications, and communications and a recipe contest geared toward registered dietitians, encouraging them to share their love for lean beef. As an off-shoot of the national efforts, the campaign can then be tailored by state beef councils.
“This campaign will kick off in February but the benefit to beef producers is that its usefulness can be extended to other holidays such as St. Patrick’s Day when consumers are celebrating the holiday with corned beef and cabbage,” says Fugate. “And there’s something out there for everyone – if you’d like to participate as a producer, this program offers ways to be involved and help share the beef story so hopefully more people remember to ‘heart’ beef during February. Watch your e-mail or contact your state beef council for more details.”
For more information about checkoff-funded initiatives, visit MyBeefCheckoff.com.
Director of Consumer Information